MyCHOICE
Art Direction, Interaction Design, User Interface Design
2012
Pinnacle Entertainment's rewards program, myChoice, needed a website that was intuitive, informative and mobile compatible. The new website was designed with different tier levels clearly displayed, as well as easy access to Pinnacle's multiple properties.
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A print campaign of KFD Skateboards,Tattoo Series. Photography by Marcus Maschwitz of Clayton Peterson doing a "frontboard" (Forever), Moses Adams doing a "switch frontspin flip" (Death or Glory) and a "switch hard-flip" (Good Times).Advertising, Art Direction, Digital Photography2012 -
When the owner of the two yachts came requesting a printed brochure to help charter these vessels, it was the perfect opportunity to launch an innovative website instead. One that is elegant in design and effortless in navigation. The Flash site was very intuitive, allowing the audience to steer from one yacht to the other, discovering photos, specifications, amenities and videos. An email was sent out to yacht brokers worldwide, linking them to the website.Advertising, Art Direction, Interaction Design2012 -
A Teaser Campaign for the Audi R8. So fast, with the turn of a page, you end up missing the sleek design of the car. Supported by outdoor advertising and online banners with a site-takeover, the goal was to create interest, driving traffic to the website and dealerships.Advertising, Art Direction, Automotive Design2012 -
Description coming soon...Advertising, Art Direction, Interaction Design2012 -
Aria SkySuites needed a redesign to better suit their exclusivity. The Enter The Sky campaign did just that. With soaring floor-to-ceiling windows providing dramatic views of the world's famous Las Vegas skyline, this campaign reveals how high above you are.Advertising, Art Direction, Interaction Design2012 -
Opening summer of 2012, Maryland Live! Casino needed a website that was in brand with their corporate identity, a clean and modern design that supported their mass amount of content and meet online gaming compliance.Advertising, Art Direction, Interaction Design2012 -
Description coming soon...Advertising, Art Direction, Interaction Design2012 -
Combining insightful quotes with compelling photography, this campaign aimed to influence people to help the less fortunate by making a donation. Directing the audience to The Salvation Army website where they can find a location in their community.Advertising, Art Direction, Copywriting2012 -
A quick and simple way to visually express certain features from Honda Automotive's product line. Feel the strength of the Prelude's 200 horsepower engine. With speeds up to 165 miles per hour, journey faster with the S2000. Travel farther with the Civic's 40 miles per gallon intelligent v-tec motor.Advertising, Art Direction, Copywriting2012 -
Description coming soon...Advertising, Art Direction, Interaction Design2012 -
Aria Resort & Casino felt that their F&B e-mail newsletters were not getting enough attention. Proposed and executed was an online newsletter in the form of a blog, allowing content to be constantly updated and encouraging interaction from the audience. Featuring articles of top chefs and recipes for exotic cocktails.Art Direction, Interaction Design, Web Design2012 -
Addison, the signature restaurant of The Grand Del Mar, craved for a website that focused on their signature dishes and captured the characteristics of their architectural property.Art Direction, Interaction Design, Web Design2012 -
Description coming soon...Advertising, Interaction Design, Web Design2012 -
Description coming soon...Art Direction, Interaction Design, Web Design2012 -
Billabong female swimwear print ad.Advertising, Art Direction, Graphic Design2012 -
Launched a commercial/home integration company with a new brand name, identity, collateral, brochure, website and print ads. Supervised in the product design and introduced the finished creation "Rosie" at trade shows.Advertising, Art Direction, Branding2012 -
A direct mail piece created to promote and invite members to The Los Angeles County Museum of Art (LACMA) featuring artwork of American modernism. The die-cut design with deboss and gold foiling won the American Graphic Design Award presented by GD USA.Fine Arts, Graphic Design, Print Design2012 -
MGM Resorts International needed a new UI design for their intranet site. Originally, the site was a place where employees would log-in only to check their wages and benefits. MGM wanted to add something special for their staff so M life Insider was created. Like their existing rewards program M life, M life Insider is a rewards program for their internal team. Employees can still log-in to review their benefits, but now also had access to job openings at other MGM properties, discounted room rates, dining specials, the chance to win show tickets and much more. Typically, the site is browsed through on kiosks and iPads.Information Architecture, Interaction Design, User Interface Design2012 -
Description coming soon...Advertising, Interaction Design, Web Design2012